Award-winning brand strategist, podcast host, marketing educator, and crisis communicator, Shantelle Dedicke, is a notable presence in the marketing landscape. In 2016, she founded Frances Roy Agency, a full-service brand and marketing firm, marking a significant milestone after her tenure in hospitality management and destination marketing.
Shantelle possesses a keen ability to tap into the core authenticity of a brand, leveraging its unique differentiators to carve out a competitive edge in the marketplace. This skill was honed through rigorous academic training; she graduated with honors from Arizona State University, where she earned a Master of Advanced Studies in Sustainable Tourism. At the heart of her endeavors, Shantelle draws inspiration from the values passed down by her grandparents, Roy and Frances Warner. For her, "Family First" is a gentle reminder of where she comes from, ensuring that, amidst professional achievements, she remains grounded and true to her roots.